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LED Candles

A flameless candle store whose homepage was seven lines of grey text and a product with no picture.

Unsolicited redesign concept of a real, live Shopify store. Not a client. The "before" is an untouched screenshot of candles.myshopify.com.

Our redesign of the same store

What we changed

The benefit became the headline"Welcome" was replaced with what the product actually offers: the glow of a candle with none of the risk.
The product is finally visibleThe old page showed a "No image" placeholder. The new one opens on glowing candles.
A bullet list turned into a reason to buyThe store's own points (no flame, no smoke, no wax) now sit right under the hero where they answer doubts.
One clear button, with the price on itVisitors see what to do and what it costs without hunting for a product link.
A mood that matches the productCandles sell atmosphere. A dark, warm page does that; a white page with a red title does not.
It works on a phoneThe original is a desktop layout shrunk to fit. The redesign is built for a phone screen.

What we kept: The store name, its T-light Candle at £5.99, and every selling point from its own welcome text.