What a redesign changes

A Shopify theme is a set of templates: homepage, product page, collection page, cart, header and footer. A redesign restyles those templates and rearranges what appears on them. Your products, orders, customers, apps and domain stay exactly as they are.

• Typography and color, applied consistently across every template
• Homepage structure: what a visitor sees first, second and third
• Navigation: fewer, clearer choices
• Product and collection page layout
• How trust signals such as returns, shipping and guarantees are presented
• The mobile layout, which is where most of your visitors are

Five signs your store needs one

• Your homepage headline is "Welcome to" followed by your store name
• The announcement bar is carrying three different messages
• You are still on the default colors and fonts your theme shipped with
• On a phone, the first screen shows a logo and a banner but no product and no button
• You hesitate before sending the link to someone whose opinion you care about

What it costs

Prices vary enormously because the scope does. A freelancer restyling a theme might charge a few hundred dollars. A mid-size agency typically quotes several thousand for strategy, custom design and development over four to eight weeks. A fully custom build from a top agency runs into the tens of thousands.

Most small stores do not need the top of that range. They need their existing theme designed properly. That is the job we do for a flat $499, in 72 hours.

How to prepare

Whoever does the work, you will get a better result if you have these ready: your logo as an SVG or large PNG, your brand colors if you have them, two or three stores you admire, your best product photos, and a plain list of what annoys you about the current design.