Your site deserves a second look.
We turn outdated Shopify stores into beautiful, conversion-focused shopping experiences. Starting at $499. Delivered in as little as 72 hours.
No sales call. Your live store stays untouched until you approve.
Welcome to Kiln Street
Check out our products below
Shop allStoneware for the table you actually use.
Dishwasher-safe mugs, bowls and plates, glazed in four colors that go together.
Most loved
View allNo two are identical. That is the point.
Every piece is thrown, trimmed and glazed by one of three potters. Expect small differences.
Drag the handle. Same store, same products, same prices. Kiln Street is a concept demonstration, not a client.
Built by someone who has run the store, paid for the ads and watched the conversion rate.
Eyes On This was started by Bobby, who built the hydration brand IonBottles from nothing to $8.8M in sales and sold it in 2026.
That matters because a store is not a portfolio piece. It has to load fast on a phone, answer a stranger's doubts in a few seconds and make the buy button obvious. We design for that, because we have lived on the other side of it.
Hear the IonBottles story
UpFlip interviewed Bobby about building the brand.
Watch the interview on YouTubeEyes On This is a new service. The store examples on this site are concept demonstrations, and we will replace them with client work as projects complete.
Same brand. Same products. A store people trust.
Seven concept stores, each shown on a default theme and after our redesign. Pick a category, switch to mobile, drag to compare.
Welcome to Fernwell
Check out our products below
Shop allSkin that feels like yours again.
A short, fragrance-free routine made with ingredients you can pronounce.
The routine
View allMade in small batches, so nothing sits on a shelf.
Every bottle is filled within eight weeks of reaching you. You get the batch date printed on the base.
Concept demonstration. Fernwell is an invented brand, not a client.
Four steps from order to a new storefront.
- 1
Buy your transformation
Check out online in a couple of minutes. No call, no quote, no back and forth.
- 2
Tell us about your store
Submit your store URL, brand details, preferences and assets in a guided form, then approve our collaborator request. You never share a password.
- 3
We redesign it
We rebuild your storefront on an unpublished copy of your theme and deliver it for review within 72 hours.
- 4
Review and approve
Preview the result, request your included revision round, and approve it. Nothing is published without your say-so.
When the clock starts. The 72 hours begin once your onboarding is complete and we have the access and assets we need. Your dashboard shows the exact deadline from that moment.
Everything in the $499 package.
One price, one scope, written down. You know what you are getting before you pay.
- Storefront visual refresh
- Homepage redesign
- Header, footer and navigation styling
- Product page template styling
- Collection page styling
- Typography and color system
- Mobile-responsive optimization
- Conversion-oriented calls to action
- Trust and credibility presentation
- One consolidated revision round
- Pre-launch quality assurance
- Work done on an unpublished copy of your theme where feasible
Not included unless you add it
Custom app development, Paid themes, Paid apps, Extensive copywriting, Photography, Product uploads, Major functionality changes.
One package. One price.
Shopify store transformation
$499one time
A full visual redesign of your storefront, delivered for review within 72 hours of complete onboarding. One revision round included.
Transform my store, $499Secure checkout by Stripe. Full refund any time before production starts.
Optional add-ons
Priority delivery
24-hour delivery target after complete onboarding, when we have confirmed capacity.
+$100
Product page optimization
A deeper product template: clearer hierarchy, stronger buy box and trust elements.
+$149
Conversion audit
A written review of usability and conversion issues, ranked by what to fix first.
+$99
Email capture setup
A styled signup form or popup wired to the email tool you already use.
+$79
Additional landing page
One extra custom page for a promotion, launch or campaign.
+$199
Ongoing help, if you want it
Store Care Lite
Up to two small design or content changes a month. Cancel yourself, any time.
$20/mo
Store Growth
Four small design or content changes a month. Cancel yourself, any time.
$149/mo
Monthly plans are never added to your order automatically. You choose them yourself after your project, from your dashboard.
Questions, answered straight.
Is this a completely new theme?
Usually not. We redesign the theme you already have: new typography, colors, layout, sections and templates. That keeps your apps, settings and content working. If your current theme is too limited to get a good result, we will tell you before we start and move you to a free Shopify theme as the base.
Will my existing products remain?
Yes. We do not touch your products, collections, orders, customers or inventory. A redesign changes how the store looks, not what is in it.
Will my store experience downtime?
No. We work on an unpublished copy of your theme wherever your plan allows it, so your live store keeps selling while we work. Nothing goes live until you approve it.
Can you work with my current theme?
Yes. We work with free and paid Shopify themes built on Online Store 2.0, which covers nearly every store set up in the last few years. Very old vintage themes may need to move to a current free theme first.
Do I need a paid Shopify theme?
No. Paid themes and paid apps are not included and not required. We get the result with your existing theme or a free one.
When does the 72-hour clock start?
When onboarding is complete and we have access. That means you have filled in the onboarding form, uploaded your logo and brand assets, and approved our collaborator request. Your dashboard shows the exact deadline the moment the clock starts.
What if my store has custom code?
Tell us in onboarding. We preserve custom code and app integrations, and we test them on the copy before you review. If the customization is extensive enough to change the scope, we will say so before starting and you can take a full refund instead.
What is included in revisions?
One consolidated revision round. After you see the redesign, send all your changes in one list and we will work through them. Changes to the agreed direction, new pages or new features are outside the round and can be added separately.
What happens if I am unhappy?
Ask for a full refund any time before production starts. After delivery, use your revision round to tell us what is off and we will fix it. If we fail to deliver what is listed in the package, you get your money back. Your live store is never changed without your approval, so you are never left worse off.
Do you guarantee higher conversions?
No, and be careful with anyone who does. Sales depend on your product, pricing, traffic and offer as much as on design. What we deliver is a clearer, more trustworthy shopping experience built on established conversion practice.
Do you need my Shopify password?
Never. Do not share your Shopify password with us or anyone else. We request collaborator access through Shopify's own system. You approve it in your admin, you can see exactly what we can access, and you can remove us with one click when the project is done.