The buy box

Title, price, variant selection and the add-to-cart button should sit together and be visible on a phone without scrolling past the images. The button should be the strongest color on the page. Selected variants need an obvious selected state, and sold-out options should look sold out.

Images

Lead with a clean product shot, then show scale, detail and the product in use. Keep one aspect ratio across all images so the gallery does not jump. On mobile, show dots or thumbnails so visitors know there is more to swipe.

The description

Start with two sentences on what the product does for the buyer. Follow with scannable details: materials, dimensions, what is in the box, care. Put long content in collapsible sections so the page stays short.

Trust at the point of decision

Directly under the button: delivery estimate, return policy and any guarantee. This is where doubt peaks, so this is where the answers go.

A ten-point check

• Price visible without scrolling on mobile
• Add-to-cart button visible without scrolling on mobile
• Button color used for nothing else on the page
• Variant options clearly labeled
• At least four images at a consistent ratio
• First two sentences describe a benefit
• Shipping time stated
• Return policy stated
• Reviews shown if you have them
• Related products below, not above, the buy box

Template styling or the full add-on

Our $499 package restyles your product template so it matches the new design. The Product Page Optimization add-on, at $149, goes further: we restructure the buy box, the content order and the trust elements around the checklist above.