Food and drink

Coffee Fountain

One good coffee, sold through a thumbnail the size of a postage stamp.

Unsolicited redesign concept of a real, live Shopify store. Not a client. The "before" is an untouched screenshot of coffee.myshopify.com.

Our redesign of the same store

What we changed

A one-product store, designed like oneWith a single coffee to sell, the whole first screen is that coffee.
The description moved out of hidingThe best sentence the store has was buried on the product page. It now sits under the headline.
Sizes and prices chosen on the homepage1 lb. and 2 lbs. are picked in the hero, with the saving shown next to the button.
The sale is stated once, plainlyA struck-through price in small grey text became a clear line at the top of the page.
Kept the green, made it confidentThe brand colour stays. It went from a pale tint to the whole page, with one hot accent.
A layout that fills the screenThe old store floats in a small box in the middle of the page. The new one uses all of it.

What we kept: The store name, its green, the Kenya AA coffee, both sizes and prices, and the product description word for word.